Sad, Skinny People

Red Hat Lady Sharing Night- Thurs, March 25, 7pm

Everyone should be there on Thursday evening. Bring snack food. Invite your parents. You must have the slide shows finished by the end of Wednesday's class.

Grade11s- Mini Slide Show

1. Select Images- First on your own select/edit approximately 10-12 images.


2. First Slide-Using ProShow Gold, start with your name, you could include a title too (optional). I will demonstrate the basics of the program and also I will assign grade 12s to help you construct your piece.


3. Edit the Order- Assemble your images using ProShow, play with timing and consider the order of the images carefully.


4. Select Music- Together your group will select some music to accompany the images- hint- it is best if your music is more instrument and less lyrics. Combine each of your group members' slide shows together in one piece to go with the music.


5. Stitch group together- Team up in groups of 3 or 4 to cut a mini show together using ProShow Gold.


6. Render the show (next week). Save it to the Red Hat Lady file.
   

Grade12s- Three ProShow slide shows

1. Red Hat Ladies- 1 photo from everyone in the class, group shots, make sure that each of the red hat ladies are included.
2. Opening for sharing night 3photos each- Random works set to music include name before photos.
3. Closing the sharing3photos each- Random works set to music include name before photos.
4. Those who are not working on a slide show are helping the grade 11s.
   

Ad/Magazine Layout Demo

We are going to work together using Adobe InDesign to create magazine/ad layouts. Today I will demonstrate how to adjust the size of the letters, manipulate the space between the letters and rows, type on a line. We are going to consider and create spaces for text on an ad or magazine cover. I will also show you haw to use the eye dropper tool to copy text attributes. WARNING! Do not use too many different fonts styles in your design; it will look busy and inprofessional.

Typography is the art and technique of arranging type, type design, and modifying type glyphs. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).

Fonts are a complete assortment of type of one style and size. Fonts are expressive, they have personality and are a powerful communication tool. Font styles are so powerful, they can control the way we think and perceive about something.

Concentration/Book Ideas

For the book/concentration, you are to create a series of photo of 12 images that explore a common theme.

Book- Grade 11s
2++ Contact Sheets & 12 Prints in a Book with a Cover
Photograph a basic topic (i.e. flowers) and compile a series of 12 photos in a book. Each image should have a strong composition and be able to stand on its own, but share a common thread. The book should be no more than 5 x 7 in size and must have a cover that reflects the contents of the book with a title and your name. Each image should be framed in a unique way that showcases your series effectively. You must take at least two "rolls" (min. 20 images each) or engage in 2+ shoots to construct your series and submit at least 2 contact sheets of your idea development.

Concentration- Grade 12s
3++ Contact Sheets & 12 Prints in a Series
Create a concentration that explores a concept thoroughly. Your topic needs meaning, visual integrity, and symbolizm. Your topic should be important to you. Possibly explore something that you are curious about, or stirs you, maybe something that makes you mad, or happy... Your series of 12 images must be eye catching, well composed, well constructed technically and have a sense of similarity as a whole series. How you display your concentration is up to you, but the overall meaning must be well considered and professionally executed.
You must take at least three "rolls" (min. 20 images) or engage in 3+ shoots to fully develop your series and submit at least 3 contact sheets of your concentration development.
First Contact Sheet is Due March 19th.

Here are some links to inspire your concentration/book projects... to name a few...
Phil Borges - Women
Robert Frank - Americans
Richard Avedon - American West (look under archive, and portraits)
Cindy Sherman - Untitled Film Stills
Andreas Gursky - Consumerism
Annie Leibovitz - American Music
Mary Ellen Mark - Mexican Circus
Colleen Plumb - Animals Are Outside Today
Nan Goldin - Family and Friends
Sandy Skoglund - Installation works based on pixels.
Misha Gordon - Manipulated political photographs.
Michael Kenna - B/W Large Format Landscapes minimalist
Scott Edwards - Extreme close up botanical forms
Lois Greenfield - Dance portraits

Photoshopping Your Ad Image

You are going to go out and take a photo for your ad/magazine cover. Then you may want to touch-up your image.

You are going to learn some basic photoshop tools:

• Patch Tool
• Clone Tool
• Dodge and Burn Tool
• Eye Dropper and Air Brushing
• Cut and Paste (we are going to change the background)

Check out Photoshop tutorials:
How to Brighten Eyes (3 mins)
How to touch up portraits- use the patch tool, clone tool. (10 mins)
Or view a tutorial to make a photo into a studio portrait (10 mins)

Olympic Sponsors

More things to think about when exploring media influences...

Only the supremely naive believe they are not affected by television advertising. The entire medium of television is based upon advertising. The multi-billion dollar mega-corporations that run TV networks -- News Corp., Comcast, Viacom, Walt Disney, General Electric, AOL/Time Warner, AT&T, Bertelsmann, Liberty Media Corporation, Sony, and Vivendi Universal -- would not have been able to grow to their present size without television. It is impossible to talk about television without talking about advertising.

Olympic Sponsors:
If kids eat Wonder Bread would they be able to become Olympic athletes?
Is McDonald's the Olympic dream?
Do kids look up to these athletes? If they eat there, can they be able to compete?
Do Olympic Athletes really eat at McDonald's?
And do they really drink Coke?
If they consume that aren't they going to end up like this? Chubby Cake Kid
Not sure what to think about this one... owch!
Super Size Me opening sequence. See the movie.

How do these companies convince people to buy their products? Eventhough people know that the food is unhealthy, offers very little nutrients, and will make you fat- why do they keep eating at McDonald's? Every month, every week, every day?

Even though coke rots your gut, and contains overwhelming amounts of sugar or aspertame that poisonous, why do people still drink Coca-cola?

Wonderbread is fluff- very low nutritious value, why do people choose to buy Wonderbread instead of ancient and whole grains?

Why do these companies spend millions of dollars each year on advertising campaigns?
Coca-cola- 2006: $2.6 billion2005: $2.5 billion2004: $2.2 billion2003: $1.8 billion2002: $1.7 billion2001: $2.0 billion2000: $1.7 billion.

McDonalds- McDonald's spend over two billion dollars each year on advertising: the Golden Arches are now more recognised than the Christian Cross. Using collectable toys, television adverts, promotional schemes in schools and figures such as Ronald McDonald the company bombards their main target group: children. Many parents object strongly to the influence this has over their own children.

Wonder- Wonder Bread is marketed to children as "part of complete childhood." The company says "it's nutritious," yet never answers the question: "How Nutritious?" Wonder Bread is basically refined white flour, which has been whipped and stripped of most of its nutrients. Refined white flour is not harmful, but the process to create the bread mills away the vitamin-and-mineral-rich germ and bran. Wonder Bread became one of the most popular brands of bread in the United States through television advertising.

Plan & Book Advertising/Magazine studio time

• Plan and Book your Advertising/Magazine studio time. You should shoot by the end of the week. At the latest, by the end of Spring Break. Make sure you have a concrete plan- hard copy of your advertising/magazine so that you can proceed with the photo part and the layout/design part of this assignment.
• You will need to also consider your Concentration/Book assignment.
• Journals/PhotoDiaries are due Friday check out the task list for February.