Today we are going to watch a few more things about advertizing, consumption and the powers of persuasion. Then I want you to brainstorm ideas for your Magazine Cover/Ad project. If you want to work in groups of 2, you have to create a Cover and an Ad, but if you are working alone, you can choose.
Some visual inspiration-
Consumerism/Gluttony
Extremist view on North American consumption... Large-Grande-Venti...
I Want Comparing 3rd world to 1st world needs and wants
Dove and Axe Spoof You decide... is this moral?
Cap & Trade Understanding how consumption is ruining the earth
Here are some more for you to check out-
Public Space Take-over It's your world, take it back.
Glorious Rapture Extreme Branding.
Onslaught Dove Campaign
Dove Films check out more...
TEDtalks- Rory Sutherland
Killing Us Softly
Finally the assignment- you are to design a magazine cover and/or an ad that pokes fun at something to do with the media. It could be something we went over in class together ie. body image, consumerism, exploitation, branding, or think of something that you are concerned about. You can work together in pairs (do both cover and ad), or solo (choose either).
Brainstorm Ideas: First you are to bainstorm ideas based on Adbusters criteria. Decide what is your message, Identify your audience, Figure out the image.
Spoof ads Criteria for your spoof ads
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